AI Insights · Timothy · April 2025
Top 5 Free-to-Play Games Performance in the UK: Q1 2025
Explore the trends in downloads, revenue, and active users for the top free-to-play games in the UK for the first quarter of 2025, based on Sensor Tower data.
In the first quarter of 2025, the performance of the top free-to-play games in the United Kingdom showcased interesting patterns across downloads, revenue, and active users. Here’s a detailed look at the trends from Sensor Tower's data.
Coin Master from Moon Active saw a decline in weekly downloads from around 23.5K to 17K. However, its weekly revenue remained relatively stable, peaking at $2.3M at the start of the quarter. Active users showed a gradual increase, reaching a high of 271K mid-March before ending the quarter slightly lower at 242K.
Royal Match by Dream Games reported a consistent revenue stream, with a notable rise to $1.7M in early March. Weekly downloads started strong at 46.7K but settled around 31K by the end of the quarter. Active users were quite dynamic, peaking at over 1M in mid-February before a slight decline to 874K by March's end.
Candy Crush Saga, one of the stalwarts from King, experienced a significant revenue increase towards the end of the quarter, reaching $1.6M in March. Downloads showed a decreasing trend from 30.9K to 19.9K. Active users decreased from over 1M to just under 985K by the quarter's end.
MONOPOLY GO! by Scopely, Inc. had fluctuating revenue, with a peak at $1.6M in March. Downloads decreased from 51.4K to 25.9K, while active users also saw a decrease, ending the quarter at 600K from a high of 798K.
Finally, Roblox from Roblox Corporation faced a steep decline in revenue, from $2.1M to $394K. Downloads began at 114K and dropped to 50.2K. Despite these changes, active users remained robust, averaging around 4.5M throughout the quarter.
For more insights and detailed analytics, visit Sensor Tower’s platform.
